Green Initiatives

Earth Force/General Motors

 

For more than a decade Clark Communications has been working around the country to generate media coverage about General Motors' work teaching students about the importance of protecting local streams and watersheds. The campaign typically reaches 30 million people and generates a million dollars worth of free media coverage annually.

 

"When I started working with Clark Communications in the early '90s, I saw right away the fantastic results they deliver. When I became the President and CEO of Earth Force, one of my first actions was to contract with Clark Communications to support our partnership with General Motors. I knew that for the program to be successful we needed to generate outstanding media coverage for the program. The team at Clark Communications gave us the best chance to meet those needs. Year after year they consistently delivered exceptional results that we were proud to share with GM and I recommend them highly."

 

Vince Meldrum