Image Campaign

Balanced for Life

Clark Communications created and implemented the vending industry’s $2.5 million Balanced for Life program designed to change the perception that vending is the cause of childhood obesity and instead position the industry as part of the solution. The campaign was unveiled at a press conference with Pro-football superstar Lynn Swann and resulted in thousands of articles across the country, including The Washington Post and USA Today, and hundreds of television stories including segments on CNN FOX News, MSNBC, and the CBS Evening News with Dan Rather.

“As Chairman of the NAMA Board of Directors and Chairman of the NAMA Balanced for Life Committee, I’ve had the chance to work with Clark Communications on a variety of projects, and I can say without exception that you won’t find a more dedicated, knowledgeable and passionate team working on your behalf.”

James Brinton, NAMA Chairman, Board of Directors
President, Owner Evergreen Vending

“As a former member of the Board of Directors for NAMA, I saw first-hand the work they did for our industry. They generated more positive media coverage about our industry than we’ve ever received in our organization’s 75-year history, which has significantly improved the image consumers have about vending. They also added value to our membership by creating the overwhelmingly successful health and wellness initiative Balanced for Life. They’re great folks to work with, which is why they were the first firm I went to when I wanted a company to help us grow. They did a great job for us, and I would recommend them highly to anyone else who wants help growing their business.”

Vic Pemberton,
President, Pepi Food Service
Former Member of the Board of Directors, NAMA
Industry Leader of the Year

“Balanced for Life is not only an outstanding program, it is the most valuable resource NAMA has ever created for its members.”

Elliot Maras, Editor
Automatic Merchandiser Magazine

“Balanced for Life is among the most important achievements of today’s $45 billion vending industry. The BFL program developed by Clark Communications has positioned the vending industry on the right side of the food and health debate. It has also enabled the industry to hit the news media with the message that the vending trade is responsible, and a good corporate citizen, significantly changing the way people perceive our industry.”

Nick Montano, Vice President, Executive Editor
Vending Times