Restaurant/Retail Openings

Not Your Average Joe’s

When the Not Your Average Joe’s decided to open in Gaithersburg, Maryland, the 17th in the company’s family of restaurants, they retained Clark Communications to help them spread the word and generate local support. Clark immediately worked to identify and engage key local leaders and arranged publicity about the new restaurant in local publications and on local television. Positive articles later appeared in a host of local newspapers whose demographic reach perfectly matched that desired by the client. Finally, we created and orchestrated a ribbon cutting ceremony featuring the mayor, members of the city council and many members of local community groups. At the ceremony, the mayor presented our client with a proclamation announcing the day as “Not Your Average Joe’s Day.” The founder and CEO of our client described the event as the “best day he had had in 18 years of business.”

Gaithersburg, Maryland Mayor Sidney Katz presents Not Your Average Joe’s Day proclamation to Not Your Average Joe’s CEO Steve Silverstein
“We hired Clark Communications to help us open our Gaithersburg, Maryland location, the 17th in our family of restaurants, and in my 18 years since starting this company we’ve never had a better opening experience.

Clark Communications worked with community leaders, the media and elected officials to ensure every aspect of the opening delivered the right messages to the demographic we wanted to reach. They even arranged for the Mayor to proclaim July 9 Not Your Average Joe’s day, and today we value them as a key business partner.”

Steve Silverstein
Not Your Average Joe’s Founder and President Steve Silverstein