National Automatic Merchandising Association (NAMA)
Clark Communications has been working with The National Automatic Merchandising Association since 1999 to promote the association’s trade show. After the very first show, Clark generated more media coverage than the organization had ever experienced in its 70 year history. As part of its work to generate media coverage about the vending industry’s annual trade show, Clark Communications convinced CBS Sunday Morning to send a news crew to Las Vegas to cover the event. As a result the show aired a five minute segment on the industry. According to the Cision news monitoring service the advertising equivalent for the segment is valued at $3.3 million and reached 6.6 million households. The segment cost the vending industry nothing.
Clark Communications convinced The History Channel to feature vending on its Modern Marvels program. Said Mary Courtney, Associate Producer for the program, “Jackie’s responsiveness, willingness to help, and incredible knowledge of the industry was invaluable to us in this production. We could not have made this show without her.”
Clark Communications also convinced the producers of The Food Network’s Secret Life Of to send a crew to Florida to cover the association’s annual trade show. The result was an hour-long feature on vending worth approximately $750,000.
“Our association hired Clark Communications for a single project in 1999. Once we saw the astonishing results they achieved we decided to outsource our entire communications department to them. Never in our history have we received more positive publicity, not only across the nation but internationally as well. Communications to our constituents is greatly improved and special projects are handled expertly, to perfection and with great ongoing results. NAMA could not be more pleased with our relationship and we highly recommend Clark Communications for your marketing, PR and communications needs.”
Dan H. Mathews, Jr
Executive VP & COO
National Automatic Merchandising Association